Promoting your web site PDF Print
Web Marketing - Marketing Strategy

Ask yourself what has happened to your web site after it was initially published to the World Wide Web? If you find it difficult to anwser this question it may be that your web site is not working hard enough for you and you should investigate the options available to you.

 

Frequently small businesses think about setting up a web site without knowing why or what they want to achieve. Quite often nothing is done after the initial web design has been completed to promote and optimise the site so it is not uncommon for a small business to quickly become despondent about the web phenomenon and feel that they have wasted money in setting this up in the first place. Sometimes it is worth being totally honest about what you want from your web site and if you already have one then it might be worth asking yourself a few questions such as:

  • Is it promoted and updated regularly?
  • Do you track visitors’ interest within your site?
  • Has there been any new business generated from the site?

If the answers to these questions are predominantly no then it may be that you should investigate what a web site can do for your business.